Strategy

Agile documentation needs to do the minimum viable job. Docs shouldn’t be comprehensive, but they should still exist. Here's an example.

Recapping on the launch of a passion project - a global report on the strategic function in advertising.

With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign.

The standout for me was a problem that’s always bedevilled advertisers with a message to get across: once you get people’s attention, how do you keep it?

Also known as ‘branded content’. You mean spots? Oh, sorry, long spots. No? Oh, music videos? No? Sorry, you meant online films, right? Actually, what are you talking about?

On the number one ad campaign in the world, based on performance in effectiveness and strategy competitions over the past year.

There are many ways of defining advertising, but none of them really work on their own. That’s according to no less a source than planning legend Paul Feldwick.

Neuroscience is here to stay - and the insights it provides can be far more compelling than those from the traditional focus group.