Why you need a RACI - sort of

RACIs aren't the key to project success. But they’re not a useless relic either.

February 19, 2024 · 9 min

What I learned from the Bug Board

That one time I got to ditch Jira for a few days.

August 25, 2023 · 11 min

An Agile glossary

An A-Z of Agile frameworks, concepts and buzzwords.

May 14, 2022 · 56 min

Epic documentation

Agile documentation needs to do the minimum viable job. Docs shouldn’t be comprehensive, but they should still exist. Here's an example.

November 30, 2019 · 8 min

Google and the disappearing stars

What’s the value exchange between me and Google? Not a question I gave a second thought to... until I noticed a few disappearing yellow stars.

November 4, 2018 · 5 min

The four types of agency-client relationships

Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.

March 6, 2018 · 4 min

What’s the purpose of brand purpose?

With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign.

July 11, 2017 · 7 min

Yes we Kanban!

Kanban is one of the most talked-about, but least-understood, ways we have of managing digital product development.

August 17, 2015 · 6 min

Management and Leadership

Management is doing things right; leadership is doing the right things.

June 19, 2015 · 1 min

Christmas: British Adland’s Super Bowl

The John Lewis ads in particular point the way for Christmas creative approaches. Forget focusing on product benefits, it’s all about emotional branding.

January 21, 2015 · 2 min

A pricing primer

Getting pricing right is a pretty fraught issue for brand owners. But what should the responsible marketer be doing to make things easier?

September 26, 2013 · 6 min

Is advertising a science or an art?

Is advertising success achieved through incremental research, careful checking of data and sound planning – or is it more to do with the creative eureka moment?

August 23, 2012 · 4 min

Nadia Comaneci's Olympic campaign

The Olympics are a prime cause of the industry's quadrennial effect – the lift given to global adspend every four years.

June 12, 2012 · 3 min

Why brand relevance explains market movements

Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?

March 10, 2011 · 1 min

Co-opportunity: Making a slightly better world

In which John Grant discussed the concept of Co-opportunity - also the title of his latest book.

April 15, 2010 · 5 min