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Kahneman, creativity and cocktails

As part of a (very entertaining) talk at a Warc event earlier this week, Ogilvy vice-chairman (and ex-head of the IPA) Rory Sutherland argues that ad people have been exploring System One and System Two thinking for years: way before the terms were coined by Daniel Kahneman.

The man himself is obviously having a bit of a moment among adland in general, having been namechecked at basically every marketing event I’ve been to this year. Generally not as entertainingly as this, though.