Trends

We must have gone through most of the rooms each time, as the Gallery isn’t that big, but I remember one room more than the others. Because it made me think about another, warmer, sunnier place.

Eurozone bailouts, signs of a slowdown in China and uncertainty over the raising of the US debt ceiling have all hit the headlines recently.

It's official: shopping at Aldi is now cool. Cash-strapped Britons, faced with the economy's stuttering recovery from its worst recession in decades, are making changes to their lifestyle.

Savings rates have risen, debts are being paid down and the typical shopper is now more willing to compare prices to get the best deal and use discount vouchers.

Societies are always changing - and being able to predict accurately how societies will change in the years ahead is a matter of acute concern to advertisers.