Business

Tech

Google and the disappearing stars

What’s the value exchange between me and Google? Not a question I gave a second thought to... until I noticed a few disappearing yellow stars.

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Business

The four types of agency-client relationships

Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.

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Business

What’s the purpose of brand purpose?

With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating great creativity or solid business results.

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Yes we Kanban!

Kanban is one of the most talked-about, but least-understood, ways we have of managing digital product development.

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Advertising

Management and Leadership

Management is doing things right; leadership is doing the right things.

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Advertising

Christmas: British Adland’s Super Bowl

The John Lewis ads in particular point the way for Christmas creative approaches. Forget focusing on product benefits, it’s all about emotional branding.

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Advertising

A pricing primer

Getting pricing right is a pretty fraught issue for brand owners. But what should the responsible marketer be doing to make things easier?

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Advertising

Is advertising a science or an art?

Is advertising success achieved through incremental research, careful checking of data and sound planning – or is it more to do with the creative eureka moment?

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Advertising

Nadia Comaneci's Olympic campaign

The Olympics are a prime cause of the industry's quadrennial effect – the lift given to global adspend every four years due to the happy convergence of major summer sporting events and the US presidential election.

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Business

Why brand relevance explains market movements

Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?

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Advertising

Co-opportunity: Making a slightly better world

In which John Grant discussed the concept of Co-opportunity - also the title of his latest book

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