Business
Google and the disappearing stars
What’s the value exchange between me and Google? Not a question I gave a second thought to... until I noticed a few disappearing yellow stars.
ReadThe four types of agency-client relationships
Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.
ReadWhat’s the purpose of brand purpose?
With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating great creativity or solid business results.
ReadYes we Kanban!
Kanban is one of the most talked-about, but least-understood, ways we have of managing digital product development.
ReadManagement and Leadership
Management is doing things right; leadership is doing the right things.
ReadChristmas: British Adland’s Super Bowl
The John Lewis ads in particular point the way for Christmas creative approaches. Forget focusing on product benefits, it’s all about emotional branding.
ReadA pricing primer
Getting pricing right is a pretty fraught issue for brand owners. But what should the responsible marketer be doing to make things easier?
ReadIs advertising a science or an art?
Is advertising success achieved through incremental research, careful checking of data and sound planning – or is it more to do with the creative eureka moment?
ReadNadia Comaneci's Olympic campaign
The Olympics are a prime cause of the industry's quadrennial effect – the lift given to global adspend every four years due to the happy convergence of major summer sporting events and the US presidential election.
ReadWhy brand relevance explains market movements
Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?
ReadCo-opportunity: Making a slightly better world
In which John Grant discussed the concept of Co-opportunity - also the title of his latest book
Read