Behavioural Economics

Advertising

Kleenex, Apple, brand love

It’s hard to work back from Apple to give brand advice to Kleenex… so said the man behind the Cadbury's gorilla.

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Business

Kahneman, creativity and cocktails

Ogilvy vice-chairman (and ex-head of the IPA) Rory Sutherland argues that ad people have been exploring System One and System Two thinking for years: way before the terms were coined by Daniel Kahneman.

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