Advertising
Why brand relevance explains market movements
Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?
ReadWhy neuroscience?
Neuroscience is here to stay - and the insights it provides can be far more compelling than those from the traditional focus group.
ReadEmerging markets and listening brands: A perfect match?
Societies are always changing - and being able to predict accurately how societies will change in the years ahead is a matter of acute concern to advertisers.
ReadCo-opportunity: Making a slightly better world
In which John Grant discussed the concept of Co-opportunity - also the title of his latest book
ReadThe rise of the machines
Online display ads don't tend to be a big part of the typical web user's browsing experience. However, they're a lot more important for media buyers and publishers - not least because, over recent years, the automated ad networks that have achieved primacy have driven down CPM rates across the board.
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