Economy

Feeling the Pinch: An update on the UK consumer

In these times of economic volatility, rising unemployment and fears of a double-dip recession, gauging consumer attitudes towards financial matters has become ever more important to both governments and businesses.

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Creativity

The mathematics of creativity

Robert Heath's Low Involvement Processing Theory, the professional competency of chicken sexers and the box office success of the Police Academy sequels might seem unlikely source material for a single talk, but they nevertheless all made an appearance in John Leach's presentation to the Account Planners Group (APG) in London yesterday evening.

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Economy

So much for the recovery

Eurozone bailouts, signs of a slowdown in China and uncertainty over the raising of the US debt ceiling have all hit the headlines recently.

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Advertising

Are integrated campaigns effective?

New research challenges the view that integrated campaigns, broadcast across multiple media, are more effective than non-integrated campaigns, which either advertise on a single channel or take a laissez-faire approach to merging channels.

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Business

Why brand relevance explains market movements

Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?

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Economy

A report from Austerity Britain

It's official: shopping at Aldi is now cool. Cash-strapped Britons, faced with the economy's stuttering recovery from its worst recession in decades, are making changes to their lifestyle.

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Economy

Recession, responsibility and generational divides

Savings rates have risen, debts are being paid down and the typical shopper is now more willing to compare prices to get the best deal and use discount vouchers.

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Strategy

Why neuroscience?

Neuroscience is here to stay - and the insights it provides can be far more compelling than those from the traditional focus group.

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Economy

Emerging markets and listening brands: A perfect match?

Societies are always changing - and being able to predict accurately how societies will change in the years ahead is a matter of acute concern to advertisers.

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Advertising

Co-opportunity: Making a slightly better world

In which John Grant discussed the concept of Co-opportunity - also the title of his latest book

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Technology

The rise of the machines

Online display ads don't tend to be a big part of the typical web user's browsing experience. However, they're a lot more important for media buyers and publishers - not least because, over recent years, the automated ad networks that have achieved primacy have driven down CPM rates across the board.

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