Business
The four types of agency-client relationships
Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.
ReadWhat’s the purpose of brand purpose?
With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating great creativity or solid business results.
ReadKahneman, creativity and cocktails
Ogilvy vice-chairman (and ex-head of the IPA) Rory Sutherland argues that ad people have been exploring System One and System Two thinking for years: way before the terms were coined by Daniel Kahneman.
ReadWhy brand relevance explains market movements
Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?
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