Business

Business

The four types of agency-client relationships

Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.

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Business

What’s the purpose of brand purpose?

With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating great creativity or solid business results.

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Business

Kahneman, creativity and cocktails

Ogilvy vice-chairman (and ex-head of the IPA) Rory Sutherland argues that ad people have been exploring System One and System Two thinking for years: way before the terms were coined by Daniel Kahneman.

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Business

Why brand relevance explains market movements

Some brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?

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