Agency/client relationships are getting ever more fraught these days. Anselmo Ramos is here to help.
ReadWith so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating great creativity or solid business results.
ReadOgilvy vice-chairman (and ex-head of the IPA) Rory Sutherland argues that ad people have been exploring System One and System Two thinking for years: way before the terms were coined by Daniel Kahneman.
ReadSome brands make it big; most do not. But why are certain brands successful in the first place? And why does a still-smaller group of brands remain popular over the long term?
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