“What we are seeing today is a backwash from what happened 10 years ago.” So claimed former Chancellor of the Exchequer, Alistair Darling, in an event organised by the RSA and held in London a couple of months ago. Darling was in charge of the … Continue readingLessons from a crisis
The painter Giorgio Morandi lived at 36 via Fondazza, in a quiet corner of Bologna. Morandi, a painter of calming yet weirdly intense still lives, had a reputation for obscurity, separation, reclusiveness. But the address is world famous: so much so that it’s been converted … Continue readingThe White Bottle
With so many heart-warming, CSR-led ads winning awards these days, setting a purpose seems to have become almost a prerequisite for launching a big brand campaign. But many in adland would say these wins are due more to tugging on judges’ heartstrings rather than demonstrating … Continue readingWhat’s the purpose of brand purpose?
Aside from my day-to-day tasks as a product manager, my big work project over the past year has been WARC’s new Future of Strategy report, which I conceived, researched and (finally) wrote. While it was a real passion project, it was also based on a big … Continue reading5 things I’ve learned about the Future of Strategy
Kudos to APG London for its new Thinking Around Corners series of events, one of which I attended the other week. The format’s simple, get three strategists in a room, and get their advice on cracking some challenging briefs. The standout for me was a problem that’s … Continue readingHow marketers can make people focus