joseph clift headshotHi, I’m Joe. I’m a product manager at WARC, the world’s largest advertising information service.

My day-to-day job is being the main point of contact between our tech team and the rest of the business, helping to develop and deliver digital products to a user base of ad agencies and brands.

Recently, I researched and wrote the Future of Strategy report, a deep dive into one of the industry’s least-understood disciplines.

I’ve also led development on the WARC 100, which has rapidly become one of the industry’s most widely-known ranking and benchmarking products, gaining global media coverage each year.

I came to product management via General Assembly, having previously worked as a financial journalist.

I hold an MA from the University of Bristol. I blog regularly. And I’m an avid bibliophile and traveller.